LG Electronics is set to revolutionize the home entertainment experience with the debut of the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a cutting-edge technological marvel, seamlessly integrating a transparent 4K OLED screen with LG’s advanced wireless video and audio transmission technology. This groundbreaking TV unleashes a realm of possibilities, offering users unparalleled freedom to design and enhance their living spaces. The OLED T, powered by the new α (Alpha) 11 AI processor, not only delivers top-notch picture quality but has also earned acclaim, winning five CES 2024 Innovation Awards, including the prestigious Best of Innovation honor.
Breaking away from the traditional black screen, the LG SIGNATURE OLED T, with its 77-inch screen size, effortlessly blends into the home environment. When turned off, it becomes practically invisible, eliminating the age-old dilemma of dealing with a conspicuous black screen. The transparent display not only adds an aesthetic touch but also imparts a sense of openness, making the living space feel more expansive.
One of the key advantages of the LG OLED T lies in its versatile placement options. Unlike conventional TVs, this transparent OLED screen allows users to position the TV in the middle of the room, serving as a stylish divider, or prop it against a window without obstructing the view. The included Zero Connect Box, utilizing LG’s advanced wireless transmission technology, enables users to place the TV anywhere, irrespective of the location of electrical outlets. With no visible cables between the Zero Connect Box and the OLED T, users can enjoy a clutter-free viewing environment.
The modular design of the LG OLED T further enhances flexibility in installation. Available in stand-alone, against-the-wall, or wall-mount options, customers can personalize their setup by adding standing or floating shelves on either side of the screen, catering to their unique tastes and preferences.
Unlocking new dimensions of entertainment, the LG transparent OLED introduces dual viewing experiences: transparent and opaque. With the Always-On-Display (AOD) feature, the OLED T transforms into a transparent digital canvas, showcasing artwork, videos, or photos that appear to float in the air, creating a captivating visual effect. Alternatively, the T-Bar feature displays useful information along the lower part of the screen, offering news alerts, weather updates, or song titles while maintaining an unobstructed view of the space behind it.
For a picture-perfect OLED experience, users can simply click a button to enhance the contrast screen, leveraging the capabilities of the new α (Alpha) 11 AI processor. This delivers a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor, ensuring an optimal viewing experience with vibrant colors and enhanced clarity.
In the words of Park Hyoung-sei, president of the LG Home Entertainment Company, “LG SIGNATURE OLED T redefines what’s possible in the television industry, offering brand-new screen experiences alongside the award-winning picture quality and performance of our OLED technology. This consumer-driven innovation provides customers with greater freedom to curate their living spaces, pointing the way to an exciting future for home entertainment.”
